COACHING

you have everything you need to begin

ICF-certified coaching tailored for artists and creative teams in a confidential, high-impact space, online or in-person. Flexible, personalized support that sustains your energy and protects your mental health so you stay resilient through the demands of touring, recording, and career growth.

Artists and music industry professionals have been calling for resources to help with the relentless demands of the entertainment machine for years.

I have created a solution to support managers and labels in providing artists tools and techniques tailored to their own unique creative process, aligning and grounding their mental, emotional, and physical energy.

I have the highest coaching credentials and 15+ years of direct music industry experience. I understand the game and I have a natural gift of helping people through conversation.

Most of my clients don’t have a consistent weekly schedule, so I don’t usually do “Wednesdays at 4pm” cadences. I offer a small amount of premium partnerships with unlimited on-demand support for a minimum of 3 months.

This All-Access Coaching engagement is designed to permanently level up multiple areas of your career and life sustainably. We start with a full 1-2 days in-person to set the stage, and then you have access to me through Zoom, FaceTime, texts, calls, voice notes, emails, etc. whenever you want.

I’ll check in everyday with a custom message or tool based on what you’re working through, and at the end of the 3 months we can continue on a monthly retainer or you can book 90-minute One Off sessions as needed.

Whether you’re touring, writing, or recording, coaching provides a structured, confidential space to process challenges, regulate energy, and stay grounded so you can sustain your creativity, protect your mental health, and perform at your highest level.

The music industry is prioritizing artist mental health, with many top artists advocating for wellness resources in contracts. Yet 50% of touring professionals experience clinical depression, and a 2024 MusiCares survey found musicians face suicide risk at significantly higher rates than the general population. Despite record labels investing $7B+ annually in A&R and marketing, personalized career support is still missing.

Coaching is a proactive solution that keeps artists aligned, resilient, and in control.

86% of companies see ROI on coaching, with a 7x return.

 

In 5 years:

Every touring and recording artist will have an ICF-certified coach.

Wellness will be woven into live music experiences.

Coaching will be the industry standard for artists’ energetic sustainability.


WHAT YOU’LL GET

🚀 Establish clear personal, creative, and performance goals, set energy management systems, and mentally prepare for the demands of touring, recording, and public life.

🎤 Access real-time problem-solving, stress management, and decision-making via calls, voice notes, and texts that prevent disruptions and help you stay on track.

🌱 Implement custom coaching techniques to sustain peak performance, regulate energy, and prevent burnout; minimizing cancellations and maximizing consistency.

🪄 Equip yourself with strategies to handle pressure, manage performance anxiety, and stay mentally sharp through the challenges of career growth and visibility.

🌸 Develop rituals, recovery routines, and resets to maintain stamina, enhance focus, and keep creativity flowing across cycles of recording, touring, and promotion.

💡 Conduct structured debrief sessions to process milestones, assess energy levels, and recalibrate for what’s next to ensure smooth transitions between projects and tours.

To see if I might be coming to your city soon, check out my upcoming Tour Dates 🛼


Get in touch: hi@sydneyfong.com or fill out the contact form 💌

LIGHTING THE WAY FOR THE FUTURE OF ARTIST CARE 💡