TOUR COACHING

⚡️ You can book a free first session, email hi@sydneyfong.com, or use the contact form to start the conversation. Once you inquire, we’ll schedule a call to customize your coaching plan based on your tour schedule, needs, and goals.

🎤 A high-impact coaching partnership designed to keep you mentally, emotionally, and creatively strong while on the road.

Touring is demanding. Coaching provides a structured, confidential space to process challenges, regulate energy, and stay grounded while keeping up with the demands of live performance. Tour coaching is designed to help you sustain creative flow, manage stress, and optimize recovery so you can perform at your highest level, every night.

We provide unlimited, on-demand coaching access while you and your team are on tour, through sessions, calls, voice notes, and texts. Artists, managers, and teams get immediate guidance under pressure.

The music industry is prioritizing artist mental health, with many top artists advocating for free wellness resources and initiatives in contracts, but 50% of touring professionals experience clinical depression, and the 2024 MusiCares survey found musicians face suicide risk at significantly higher rates than the general population.

Despite record labels investing $7B+ annually in A&R and marketing, many artists lack personalized career support. With the industry now funding artist mental wellness, coaching is a proactive solution that keeps artists aligned, resilient, and in control. 86% of companies see ROI on coaching, with a 7x return.

 

⏰ Available as:

⭐ Full Tour Coaching: Ongoing virtual support throughout the entire tour.

⭐ Partial Tour Coaching: Select weeks or key moments where extra support is needed.

⭐ Pre-Tour & Post-Tour Intensives: Deep dive in-person coaching before and after the tour to prepare and integrate.

 

WHAT YOU’LL GET

🚀 Establish clear personal and performance goals, set energy management systems, and mentally prepare for the demands of life on the road to ensure artists step on stage fully prepared, focused, and primed for peak performance.

🎤 Provide real-time problem-solving, stress management, and decision-making via calls, voice notes, and texts to keep artists performing at their best and prevent unnecessary disruptions.

🌱 Implement custom coaching techniques to sustain peak performance, regulate energy, and prevent burnout, minimizing cancellations and maximizing consistency.

🪄 Equip artists with tour-tested strategies to handle pressure, manage performance anxiety, and stay mentally sharp through the challenges of life on the road.

🌸 Develop pre-show rituals, post-show recovery routines, and off-day resets to maintain stamina, enhance focus, and keep artists in the right mindset for every performance.

💡 Conduct a structured debrief session to process the tour, assess energy levels, and recalibrate for the next phase of their career, ensuring a smooth transition from road life to what’s next.

⚡ Tour Coaching is a proactive solution for agents, promoters, and managers who want to reduce artist burnout, optimize performance consistency, and maximize long-term touring success.

✅ Prevent cancellations + last-minute disruptions

✅ Enhance artist longevity + retention

✅ Strengthen on-stage consistency + off-stage stability

✅ Increase tour profitability by sustaining high performance

 

HOW IT WORKS

1️⃣ Inquire about Tour Coaching to set up a call.

2️⃣ We’ll customize a coaching plan based on your tour schedule.

3️⃣ I’ll provide a detailed breakdown of how we’ll work together on the road.

4️⃣ You’ll receive your personalized coaching toolkit with exercises and resources tailored for tour life.

5️⃣ We begin! Coaching starts when your tour prep starts.

 

DETAILS

📍 In-Person Coaching Intensive at start and end of tour

📍 Virtual & On-the-Road Coaching

📍 Phone / Voice Notes / Zoom Check-ins

📍 In-Person Support Available in Select Cities

📌 Requirements:

✅ Commitment to personal well-being and peak performance.

✅ Access to phone or internet while touring.

✅ Management or team approval for on-the-road access.

 

🪩 Want to add coaching to your upcoming tour? Let’s talk!

 

🎶 Tour smart, have fun, feel good, play well, stay gold. Keep your energy right every night.

🏁 Let’s set you up to hit the road with full support.